In today’s business world, a website is seen as an essential, even for a small or SME business.
There are so many reasons why you should have a website, but we’ve focused on the following top 5:
- You need to develop your businesses online presence and reputation
Initially your online presence could be just a website (online brochure) and a Facebook page which links to your website and allows for more regular updating. Eventually this could grow to other social media platforms. Your reputation will also soon be associated to your business as clients leave referrals of their experience with you. Sometimes businesses are hesitant to receive negative feedback from clients on social media platforms, but this in itself can be turned into a positive brand building experience, as you handle the feedback with professionalism and positivity and may even gain you a number of hardened followers.
- Educate people about your business
Your website should educate clients about your business and should at least provide the most commonly asked FAQ’s that are asked. Try to give your clients as much information as possible, without boring them with the technical lingo that can be clarified in a follow up meeting. Its tricky… yes, we know. But if you can keep the technical lingo down to an absolute minimum you should be fine.
- Going local
If you are available online, you will be in a position to have people in your area find you and contact you. Most people prefer to deal with businesses that are not too far away and your online presence will help them find you – just around the corner.
- Receive queries whilst you sleep
Sounds too good to be true, but it really is. Potential clients can pop you a message at nine o’clock at night, whilst they are thinking of something they need. When you wake up in the morning, you can respond to their request.
- Save money… yes, truly
Unfortunately, the day and age where people have time to read printed newspapers, pamphlets, etc. are slowly fading away and online media is the future. However, this could be a plus for a business, as advert placements and printing can cost a fortune and ultimately they would only reach a certain number of clients. With online media the cost is significantly less and your reach is undetermined. Makes sense.
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